Planning and managing organisations/PMAN103/Setting goals, objectives and measures/Overview

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Setting goals and objectives is one of the main roles of managers. Without clear goals and objectives to attain, an organization would be lost without any kind of direction to follow. Without goals and objectives, it would be impossible for managers to do their jobs efficiently as they could not assign resources or organize them to accomplish specific tasks.


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Objectives

On successful completion of this course, you will be able to:

  • Explain the importance of setting goals and defining objectives.
  • Explain the difference between goals, objectives, and measures.
  • Describe the S.M.A.R.T. technique used by managers to set goals.
  • Explain why managers translate goals into objectives so they can plan and strategize.