Planning and managing organisations/PMAN103/Planning and strategy/Quiz

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The questions which follow provide a basic knowledge test of selected concepts covered in this learning pathway: Planning and strategy.

The questions published at the end of each learning pathway are re-used for the knowledge test for learners interested in earning a digital badge or certificate of participation for the Planning and Managing Organisations (PMAN103) micro-course. Please consult the Certify participation page for more information.

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True - false questions

Indicate whether the following statements are true or false:

  • Once the internal analyses of an organization using PESTLE are complete, the results can be inputted into a SWOT analysis.
    • True
      • Correct.
    • False
      • No. This approach facilitates the creation of “mini strategies” that address the problem(s) in question.
  • Although the “classical” approach to formulating strategies, ie. Predict/Plan/Shape, is still relevant in some cases, many organizations may now require a more “experimental” approach to navigate a turbulent environment.
    • True
      • Correct.
    • False
      • No. Strategy still needs to match the situation, but in a turbulent environment it is difficult if not impossible to predict, plan for and/or shape the working conditions.
  • Planning process is synonymous with strategic management process as they both focus on what the organization is doing to achieve its mission and vision.
    • True
      • No. While the planning process formulates a direction for an organization, the strategic management process is concerned with what the organization will do and won’t do so that this direction can be achieved.
    • False
      • Correct.
  • A successful strategy formulation exercise would answer questions about “what” the strategy should be and “how” to implement that strategy.
    • True
      • No. The strategy formulation exercise only identifies “what” the strategy should be while the “how” question is answered in a separate strategy implementation exercise.
    • False
      • Correct




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Multiple choice questions
  • What is the usual time frame for a strategic management process which involves analyzing competitive opportunities and threats as well as the strengths and weaknesses of an organization? (Select one answer)
    • Less than one year
      • Incorrect. This is a long-term process.
    • One to two years
      • Incorrect. This is a long-term process.
    • Two to three years
      • Incorrect. This is a long-term process.
    • Three or more years
      • Yes.
  • Which ONE of the POLC functions of management involves developing a corporate structure and allocating human resources to ensure the accomplishment of objectives? (Select one answer)
    • Planning
      • Incorrect. This is not the POLC function.
    • Organizing
      • Yes.
    • Leading
      • Incorrect. This is not the POLC function.
    • Controlling
      • Incorrect. This is not the POLC function.
  • Which THREE of the following are major diversification strategies outlined in the PMAN103 readings? (Select all that apply – there are three correct answers)
    • Concentric diversification
      • Yes. The new business produces products that are technically similar to the company’s current product but that appeal to a new consumer group.
    • Horizontal Diversification
      • Yes. The new business produces products that are totally unrelated to the company’s current product but that appeal to the same consumer group.
    • Vertical diversification
      • Incorrect. This is not a diversification strategy.
    • Conglomerate diversification
      • Yes. The new business produces products that are totally unrelated to the company’s current product and that appeal to an entirely new consumer group.
  • Which THREE of the following are major diversification strategies outlined in the PMAN103 readings? (Select all that apply – there are three correct answers)
    • Value chain
      • Yes. The value chain requires taking an organization apart and identifying the important constituent parts.
    • VRIO
      • Yes. The VRIO framework suggests that a capability, or a resource, such as a patent or great location, is likely to yield a competitive advantage to an organization when it can be shown that it is valuable, rare, difficult to imitate, and supported by an organization.
    • PESTEL
      • Yes. The PESTEL framework involves collecting information about, and analyzing, each environmental dimension to identify the broad range of threats and opportunities facing an organization.
    • Financial chain
      • Incorrect. The financial chain is not a tool discussed in the PMAN103 materials.