Planning and managing organisations/PMAN103/Planning and strategy/PESTLE and SWOT

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  • Before starting on the following reading, complete this brief spot poll about your previous knowledge of a PESTLE analysis.
  • Also complete this brief spot poll about your previous knowledge of a SWOT analysis.


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PESTLE and SWOT
SWOT en
In the previous readings, you learned about the difference between planning and strategy.

In this reading from Northumbria University about PESTLE and SWOT analyses, you will be exposed to a set of tools that a manager can use to plot the course of their organization.

PESTLE (Political, Economic, Social, Technological, Legal and Environmental) allows you to map out the context within which your organization, or unit, is functioning.

SWOT (Strengths, Weaknesses, Opportunities and Threats) then takes each of the items you identify in the PESTLE analyses and further refines them by slotting them into the SWOT framework.


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