OERu/Planning/OERu marketing communications and partner engagement/Value Proposition/Elevator pitch
OERu Elevator Pitch - Final
- OERu is an international network of innovative higher education institutions inspired by the vision of opening access to a credible, high-quality and affordable education to learners around the world. Through OERu, learners develop knowledge and earn credits toward globally recognized qualifications at partner institutions.
Discussing the tone/content
Use the Discussion (tab above) to discuss the considerations for the pitch.
What is OERu? (proposed final version via Martin Oosthuizen)
OERu is an international network of innovative higher education institutions inspired by the vision of opening access to a credible, high-quality and affordable education to learners around the world. Through OERu, learners develop knowledge and earn globally recognized qualifications that can be applied for credit transfer into formal programmes at partner institutions.
What is OERu? (Working draft 3 - Third Version)
OERu connects learners from around the world with an advanced, affordable, and accessible education through a network of innovative, international higher education partners. Through OERu, learners develop knowledge and earn globally recognized credentials.
What is OERu? (Working draft 2 - second version)
OERu is a sustainable conduit connecting learners from around the world with an affordable, accessible education developed by a network of international higher education institutions. Through OERu, learners gain the opportunity to develop their knowledge and earn globally recognized credentials.
Portraying OERu as a conduit vs. a pathway/road/highway helps clarify that there is a defined route to recognized credentials. The sustainable aspect shows there is a support system in place to ensure this endeavour isn't just a flash in the pan (while we can say we are scalable, our actions will need to demonstrate that we actually are)
Building on this basic foundation, our future communications have the ability to expand to meet the needs/expectations of the target audience,
What is OERu? (Working draft 1 - initial version)
OERu is an authentically open conduit to learning: an international community of scholars connecting students around the globe with advanced education opportunities; building knowledge and facilitating innovation from any space with a reliable Internet connection. A completely free education, or at substantially reduced rates for those seeking accreditation.
Through OERu, a vast network of accredited universities, colleges, and polytechnics offer world-class courses in a substantial range of topics. Open enrollment, open textbooks, and open learning platforms enable knowledge acquisition for anyone around the world.