OERu/Open business model canvases/USQ - Jim Taylor

Open Business Model Canvas

Overall Open Environment Business Fits In? What is the bigger open context your business sits within? What open movements exist already that your open business will build on and participate in? What is the shared outcome sought and how is it mutually beneficial?
Key Partners Who are our Key Partners? 'OER Foundation; OERu Partners; 'UNESCO;COL; ICDE OER Chair Network. Potential partners to be engaged: Politicians/government officials responsible for funding higher education, who are increasingly aware of the lack of fiscal sustainability of existing systems. Who are our key suppliers? All OERu Partners; OER Foundation. Which Key Resources are we acquiring from partners? Courseware; Assessment and credentialling services; Open source technology infrastructure and associated expertise. Which Key Activities do partners perform? 'Collaboration: Sharing of technological and pedagogical expertise and associated assessment and credentialling services; Possible joint delivery of courses. Motivations for Partnerships Access to and acquisition of open source expertise; Cost-effective sharing of courseware design, development and delivery activities; Low cost and low risk innovation; Cooperative development of innovative open pedagogies; Development and implementation of new business models.	Key Activities What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams? Categories Production Problem Solving Platform/Network	Value Proposition What value do we deliver to the customer? Open access to higher education from an international network of accredited institutions. Affordable access to opportunities to gain academic credit towards recognised degree qualifications. Opportunities for students to develop cognitive skills and digital literacies as a foundation for building self-efficacy, leading to effective transition to higher education and subsequent academic success. Provide professional development opportunities for academic staff who want to do more with OER in their research and teaching activities. Provide opportunities for professional and academic staff to collaborate internationally with like-minded peers. Which one of our customer’s problems are we helping to solve? Lack of affordable access to higher education. What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying? Characteristics Newness Performance Customization “Getting the Job Done” Design Brand/Status Price Cost Reduction Risk Reduction Accessibility Convenience/Usability	Customer Relationships What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they? Examples Personal assistance Dedicated Personal Assistance Self-Service Automated Services	Customer Segments Who are our most important customers? Motivated potential students world-wide who are currently excluded from access to higher education. Mature age("Second Chance") students who missed the opportunity to study when leaving school. Mass Market Niche Market Segmented Diversified Multi-sided Platform
	Key Resources What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams? Types of resources Physical Intellectual (brand patents, copyrights, data) Human Financial		Channels Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How do we integrate with customer routine?
Cost Structure What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? Is your business more Cost Driven (leanest cost structure, low price value proposition, maximum automation, outsourcing) Value Driven (focused on value creation, premium value proposition)	CC Licenses Which Creative Commons license will I use? How does license choice affect the business? OERu Categories Public Domain Mark CC0 CC BY CC BY-SA External resources CC BY-ND CC BY-NC CC BY-NC-SA CC BY-NC-ND	Social Good Beyond revenue and profits what social good is generated by this business? Demonstrates a cost-effective and sustainable manifestation of a higher education model that embodies the principles of social justice. Demonstrates a model of international inter-institutional collaboration based on open governance and open management through transparent engagement via the wiki. Demonstrates the functionality and value of an increasing range of functional open source solutions deployed in the OERu infrastructure.	Revenue Streams For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? Types Asset sale; Usage fee; Subscription Fees; Lending/Renting/Leasing; Licensing; Brokerage fees; Advertising. Fixed pricing List price; Product feature dependent; Customer segment dependent; Volume dependent Dynamic pricing Negotiation (bargaining); Yield management; Real-time market.