OERu/OERu 17.10 Meeting/CEOs agenda
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< OERu | OERu 17.10 Meeting
- Registration: 8.30am, York room, Mezzanine level, Sheraton Centre Hotel, Toronto.
- Start: 9.00am
- Coffee break: 11.00am
- Lunch: 1.00pm
Agenda
- Welcome and introductions
- Aims of the meeting
- Review of the Terms of Reference and office bearers.
- Terms of Reference
- Office bearers
- Vacancy - Deputy Chair (Africa) / Deputy Chair (Middle East)
- Progress report
- OERu Strategic priorities
- Partner perspective (Clive Mulholland)
- OER Foundation perspective (Jim Taylor)
- Prioritise the consolidation and evaluation of the free 1st Year of Study initiative and associated exit qualifications prior to allocating resources to 2nd and 3rd year offerings
- Explore how OERu might achieve a leadership role in transnational micro-credentialling and the issuing of associated open badges mapped to transcript credit.
- Prioritise learner support initiatives, including enhancing the learner support site, trialling P2PU Learning Circles, and refining and implementing Academic Volunteers International
- Review and update the open business model to include the potential deployment in mainstream institutional operations of not only OERu open courseware, but also the OERu open source technology infrastructure
- Articulate what OERu success looks like for partners represented at the CEO's meeting for the next planning cycle (2018 - 2020)
- Agree approval process for OERu strategic plan (2018 - 2020)
- Decision proposals
- Publish project plan for MVP launch of 23 courses for the OERu 1st year of study by December 2017 (Target: 11 courses during 2017 and 12 courses during 2018) consistent with 2015 CEOs recommendation for a "soft launch" pursuing realistic but conservative targets as the OERu model builds brand awareness and collects data from the process evaluation to inform future decision-making.
- Phase 1: Learning in a Digital Age (February 2018)
- Phase 2: Principles of Management, Introduction to Entrepreneurship, and Introduction to Project Management (May 2018)
- Phase 3: 4 courses (Sept 2018)
- Phase 4: 4 courses (Feb 2019)
- Phase 5: 4 courses (May 2019)
- Phase 6: 4 courses (Sept 2019)
- Implement marketing plan
- Adopt a new learner-focused elevator pitch: Change your life’s course one course at a time. Begin your degree at higher learning institutions from all around the world. Start for free, start today.
- Create personas from existing data that we can use to create the marketing brief (November 2017)
- Prepare press releases to announce 1st year of study (December 2017)
- Finalise landing page for marketing content for learners on the oeru.org website: this includes graphics that tell people how to apply, how to register, how to build a credential, how to use micro-credentials. (December 2018)
- Prepare Google Addwords campaign - $10,000 per month (December 2018 - subject to input from partner institutions).
- Implement lead nurturing email program to announce the first year of study via newsletter communications (First announcement January 2018, reminder beginning February 2018)
- Draft marketing brief to inform marketing strategy for remaining courses (March 2018)
- Complete the Process Evaluation and initiate the Analytics Project with a view to expediting the planning and implementation of the Product Evaluation (October 2017)
- Rationalise the OERu organisational structures
- Three working groups reporting to the OER Management Committee: Curriculum and Quality, Technology, Marketing and Recruitment. ( Collapse Curriculum, Program of Study, Quality and Credit Transfer into Curriculum and Quality)
- Establish a Transnational Advisory Group (TAG)
- Improve learner support
- Work with P2Pu Learning Circles to support selected OERu courses
- Scope what a pay for support or pay for tutoring service may look like and how it could be viable
- Research what the OERu learner support services may need and what OERu can offer
- Publish project plan for MVP launch of 23 courses for the OERu 1st year of study by December 2017 (Target: 11 courses during 2017 and 12 courses during 2018) consistent with 2015 CEOs recommendation for a "soft launch" pursuing realistic but conservative targets as the OERu model builds brand awareness and collects data from the process evaluation to inform future decision-making.
- Issues for CEOs meeting
- Should OERu provide support / consulting services to partners?
- Risk register
- Review draft risk register
- Conclusion