OERu/OERu 15.10 Meeting/Group 3 Promoting effective collaboration

* Discussion to include marketing

Attending: Denzil Todd Catherine Kirk Tony Marc Irwin (reporter)

Marketing?

• What's been happening? Not much, organic - goal has been 50 partners for viability
• We know who our students are but not others
• Need gate to plate model
• 2 levels of marketing, one to the institution, other for OERu
• Institution has to understand the purpose
• Could use simple infographic or perhaps animated videos
• How does this fit into institutional branding?
• Using implementation team for informal marketing

Collaboration

• Has not been a lot of this in course development
• Low (perceived) cost of not collaborating
• How to engage with partners based on interests? - worked mainly on the individual level
• Introduce collaboration encouragements at course proposal level - skill-trading economy
• Also think of students as collaborators
• Issue calls among the partners
• Start earlier - what is the need?
• Increases quality - harness the power of the network
• Collaboration - some standardization vs individual institutional practices?
• Research collaborations