PRINCIPLES OF BUSINESS
School: Bon Air High School
Teacher: Ms Sucheta Beharry
Class: Form 5
Topic: Advertising
Target Audience: POB students
Duration: 90 minutes
Definition
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Waterman and Ramsingh, 1999 define markeing as getting the right kind of goods and services to the correct consumer, at the right time and price, in the most efficient and profitable manner possible.
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Key points
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The marketing concept consists of
- buyers
- sellers
- goods or services
- price and
- the exchange process
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The buyer is the person creating the demand for the goods.
The seller is the person supplying the goods.
The good or service is the commodity to be exchanged.
The price is the agreed money value one is willing to accept or pay for the goods.
The exchange process is the passing over of the commodity or service from the seller to the buyer. (King & Wright, 2005)
Resources
- Casette recorder/player
- Recorded advertisements
- Black/White board
- Handouts
- Text Book - Principles of Business for CXC by Waterman & Ramsingh, 1999
- CSEC Principles of Business Study guide by King & Wright, 2005
- Sample advertisements
- Laptop
- Projector
- DVD video clips
- electronic, print, handbills, billboard advertising etc.
- paper
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Objectives
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On completion of this lesson, students should be able to"
- Understand different types of advertising.
- Identify the vehicles of advertising.
- Design and create an advertisement.
- Appreciate the functions and types of advertising.
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Preknowledge
- Packaging of the product
- Functions of Advertising
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Set Induction
Introduce the lesson by refering to functions of advertising - advertisements heard on the radio.
Key points
Content
- Understand the types of advertising.
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Activity
- Using an organizer 'spider' to list students' responses on the board.
- Elicit fron students what they already know about of advertising (real world experiences)
- Explain types of advertising, ie, informative, persuasive, competitive, defensive, reminder.
- Refer to sample advertisements, handouts.
- Using a concept map, encourage techer/student interaction - questions and answers both ways - teacher/student, student/teacher.
- Students write points from board
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Key points
| Content
2. Identify the vehicles of advertising
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Activity
- Teacher questions, discusses and draws from students' knowledge what they already know about different media used in advertising.
- Teacher introduces video of various advertisements and encourages students interactions through discussion.
- Teacher record short notes on the board for students to copy for further reflection.
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Key points
| Content
3a. Design and advertisement.
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Activity
- Teacher divides the class into groups.
- Teacher notes on the board interactive activity.
- Teachers encourages students to discuss and come up with ideas for the type and design of the advertisement.
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Key points
| Content
3b. Create an advertisement.
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Activity
- Students move to workstations to make their advertisements.
- Teacher monitors and coach each group while they are working.
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Key points
| Content
4. Appreciate the functions and types of advertising.
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Activity
- Teacher reviews individual groups' products and encourage students to reflect on them.
- Teacher and students review, interpret, analyze and discuss samples of each of the other groups' products.
- Students comment on the activities and teacher notes feedback on the board.
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Assessment
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Each student will design and create an advertisement using one or a combination of more than one of the 5 different types of advertising.
Make journal entries of their reflections of the class.
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