Links and posts course materials/Resources

Resources per unit titles

Please change the above title to correspond with the titles in the unit page

General resources

1) Marketing Research: Dibb, Simkin, Pride and Ferrell 1997 http://flickr.com/photos/jamespaullong/940934988/

2) Market Analysis tools: http://flickr.com/photos/hannah_and_simon/359805696/

3)marketing-mix-priced http://www.slideshare.net/hillarypjenkins/marketing-mix-priced References to quote for pricing strategies

4)Interpretation: http://www.slideshare.net/hillarypjenkins/interpretation-in-tourism

Tilden (1977, Interpreting our heritage) UNC PRess http://books.google.co.nz/books?id=dDiPX4sDBekC&dq=interpreting+our+heritage&pg=PP1&ots=xlTiOb2UsF&sig=GaP67MyfhgDB6GvwUei40pd9alI&hl=en&prev=

5) Service marketing: http://www.slideshare.net/hillarypjenkins/service-marketing No attribution on opening image of cromwell and Queenstown mall References needed for (Chartered Institute of Marketing, UK) Zeithaml & Bitner (1996)

6) Marketing process: http://www.slideshare.net/hillarypjenkins/marketing-process References •Kotler Philip, Bowen John, Makens James. (1999) Marketing for Hospitality and Tourism 2nd edition. Prentice-Hall Inc. USA

7) Buying and selling in Tourism: http://www.slideshare.net/hillarypjenkins/sales-cycle no references •Berger. Arthur ASA. (2004) Deconstructing travel – Cultural Perspectives on Tourism. Alta Mira Press, Rowman & Littlefield Publishers, Inc, California, USA. •Mancini, Marc. (2003). Connecting with Customers – How to Sell, Service, And Market the Travel

8)Interpretation in Tourism Tilden, Freeman, (1977) Interpreting our HeritageProduct. Prentice Hall, New Jersey •www.world-tourism.org

Leadership (i) No attribution on opening image

Leadership (2)