Links and posts course materials/Resources

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Resources per unit titles

Please change the above title to correspond with the titles in the unit page

General resources

1) Marketing Research: Dibb, Simkin, Pride and Ferrell 1997

2) Market Analysis tools:

3)marketing-mix-priced References to quote for pricing strategies


Tilden (1977, Interpreting our heritage) UNC PRess

5) Service marketing: No attribution on opening image of cromwell and Queenstown mall References needed for (Chartered Institute of Marketing, UK) Zeithaml & Bitner (1996)

6) Marketing process: References •Kotler Philip, Bowen John, Makens James. (1999) Marketing for Hospitality and Tourism 2nd edition. Prentice-Hall Inc. USA

7) Buying and selling in Tourism: no references •Berger. Arthur ASA. (2004) Deconstructing travel – Cultural Perspectives on Tourism. Alta Mira Press, Rowman & Littlefield Publishers, Inc, California, USA. •Mancini, Marc. (2003). Connecting with Customers – How to Sell, Service, And Market the Travel

8)Interpretation in Tourism Tilden, Freeman, (1977) Interpreting our HeritageProduct. Prentice Hall, New Jersey •

Leadership (i) No attribution on opening image

Leadership (2)