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Resources per unit titles

Please change the above title to correspond with the titles in the unit page

General resources

1) Marketing Research: Dibb, CS, Simkin, L, Pride, W, and Ferrell, OC (1997) 'Marketing: concepts and strategies, 3rd edition', Houghton Mifflin

2)Sales Cycle

3)Market analysis tools

4)marketing-mix-priced References to quote for pricing strategies;

5)Marketing tourism

6)marketing process References •Kotler Philip, Bowen John, Makens James. (1999) Marketing for Hospitality and Tourism 2nd edition. Prentice-Hall Inc. USA

7)Buying and selling in tourism: [1] references ? •Berger. Arthur ASA. (2004) Deconstructing travel – Cultural Perspectives on Tourism. Alta Mira Press, Rowman & Littlefield Publishers, Inc, California, USA. •Mancini, Marc. (2003). Connecting with Customers – How to Sell, Service, And Market the Travel

8)Interpretation in Tourism:

Tilden (1977), Interpreting our Heritage Prentice Hall, New Jersey UNC Press


9)Service marketing: No attribution on opening image of cromwell and Queenstown mall References to com;plete needed for

(Chartered Institute of Marketing, UK)

Zeithaml & Bitner (1996)

10) Leadership (i) No attribution on opening image Hillary to add

Leadership (2) Ref?