Lesson Plans/Lesson Plan 1

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Diploma in Applied Travel and Tourism=


Course Name: Sales & Marketing


Lesson Plan

Aim:


Lecture Delivery Plan:

1. Revision

  • 4 P's (7p's) - Place, Product, Price, Promotion - Process, Physical Evidence,
  • PLC - Product Life Cycle
  • Terms - market, segments,




Destination - The Product

  • ask students to find a natural and constructed destination
  • great walks of NZ - name and tell me about them - who, why, what, when, where and how

Asked students to look at the slideshow over the week - Tourist Area - Lifecycle

Kirsty and Andrea to present their destinations

Students to complete their "Take Off" for class next week

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