Learning in a digital age/LiDA104/Media literacy/Tasks evaluate press release

1. Choose a recent press release in your own business field or area of interest by searching one or more of the following news feed sites:
   • Latest news, published by PRLOG press release distribution.
   • Newsroom at Newswire.
   • News feed at Cision, PR Newswire (see advanced search feature).
2. Select a press release which is interesting, newsworthy and topical.
3. Record the URL of your chosen press release.
4. Analyse and evaluate the press release by answering the following questions:
   • Who created the message and how is this likely to influence the content of the message?
   • Why was the message created, that is, what is the underlying purpose of the message?
   • What creative techniques were used to gain the readers attention?
   • How might different audiences interpret the message? (Provide examples)
   • What values and points of view are represented (or missing) from the message?