| Strategic Frame
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The complexity of the world with its multiplicity of perspectives can confuse our attempts to interpret it. A Strategic Frame is a word, phrase, or slogan that encourages people to see things in a certain light. When developed collaboratively, a Strategic Frame can also be a useful tool for groups. In addition to understanding frames that influence thoughts and actions, activists are interested in frames that help build coalitions or otherwise motivate useful mobilizations. |
Written by Douglas Schuler. Licence: cc-by-sa.
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