Learning objectives

Week 1 - Course Introduction & Orientation

Objectives

Upon successful completion of this unit, learners will be able to:

• have an understanding of the structure and format of this course
• set up a blog
• engage in discussion with your peers - introducing yourself and explaining the value of social media for job search / employer research
• create a professional LinkedIn profile - and name it properly
• set up your LinkedIn account notifications, preferences and visibility - using your personal email address and phone number (for account recovery / retrieval)
• connect with your peers on LinkedIn
• complete the Email Sign Up Sheet - and include your LinkedIn Profile URL
• complete the Mini-Bio

Week 2: Using Digital / Social Media to Research Individuals & Employers

Objectives

Upon successful completion of this unit, learners will be able to:

• know how to use strategies for researching employers
• use the Internet and LinkedIn, as a job search, networking and visibility tool
• identify methods for using other social media (Twitter) for sharing LinkedIn content
• investigate organizations to understand their business, products, services, industry, growing / declining, issues / "Pain"
• use best practices for incorporating your experience into a LinkedIn profile
• identify the differences between updates, posts / articles
• analyze success and areas for improvement (analytics)

Week 3 - Job Search Tools (Part 1) - Resumes, Cover Letters & Transferable Skills

Objectives

Upon successful completion of this unit, learners will be able to:

• explain the purpose of a professional resume and cover letter
• identify and describe the components of a resume
• incorporate background, skills and experiences (and transferable skills) in resume and cover letter writing
• develop and/or update a professional resume (e-version) that highlights your skills and accomplishments
• incorporate elements that make a resume appear attractive, well-organized, and amenable to both print and email distribution
• use best practices for naming and saving one's resume.

Week 4 - Job Search Tools (Part 2) - Resume Customization, CAR Stories & Industry Keywords

Objectives

Upon successful completion of this unit, learners will be able to:

• research relevant and appropriate keywords for your desired job, position / title and industry
• explain the purpose of CAR Stories
• explain the purpose of a Portfolio; and describe various documents, materials and websites that one might include in a portfolio
• discuss the importance of effective action words and keywords for a resume and cover letter
• incorporate your resume into a LinkedIn profile

Week 5: Positioning Yourself & Targeting Your Job Search

Objectives

Upon successful completion of this unit, learners will be able to:

• discuss the importance of industry-specific language and keywords for a resume and cover letter
• incorporate employer research to help differentiate you from the competition and reach employers
• identify and/or estimate the type of organizational culture
• select CAR Stories and experience - aligned to industry sector / employer
• identify methods and rationale for distributing a resume via email and social media
• identify elements to avoid when finalizing and distributing a resume and cover letter

Week 6: The Big Picture: Integrating All of the Parts

Upon successful completion of this unit, learners will be able to:

Objectives

• How to read a job listing (i.e., job descriptions, roles, responsibilities, hiring manager)
• Identify, network and connect with people of interest.
• Researching contacts and learning about their career path (i.e., roles, organizations, dates)
• Investigate and target who's on the hiring team - hiring managers, decision-makers, influencers

Week 7: Build Your Digital Brand & Add Value

Objectives

Upon successful completion of this unit, learners will be able to:

• decide which digital / social media tool(s) will be most effective to build your brand and raise your profile
• structure an effective job search campaign
• strategically align job search
• optimize your visibility, brand and profile
• analyze the effectiveness of traditional and digital media

Other

• Blogging, Research, Analysis
• Marketing Campaign
• Evaluation Report
• Webcasts / webinars, Screencasts, Videos
• Public Speaking / Networking
• Twitter, Instagram & other Social Media
• Review assignments, blog posting themes, grading