Introduction to project management/IPM102/Agreeing expectations/SMART or not?
Introduction to project management
Which is the "tightest" objective for each scenario?
For a Social Media advertising campaign for a cycle retailer.
To increase retail sales of entry level mountain bikes by 25% by the end of the third quarter.
: This is specific and includes a measurable change and a time.
To increase retail sales by 20% by the end of the third quarter.
: While this gives a measurable change and a time line, it is not as specific as the other objective.
For a commercial building project in a busy Central Business District.
To minimise the adverse effect of construction traffic on commuter traffic.
: While it describes the purpose of the activity, it does not give enough information to measure whether the project met this objective successfully.
To reduce any delays caused by construction traffic to 5 minutes between 7:30 and 9:30 am on weekdays.
: It says what, when, and by how much.
For a mobile app start-up project.
To produce the first working prototype of the app for user testing in 3 months.
: This includes enough to know if the project met this objective, although what constitutes a working prototype might create some ambiguity if the requirements have not been made clear.
To get feedback on the initial design as quickly as possible.
: This objective does not give a specific time by which the prototype needs testing.
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