Introduction to entrepreneurship/IENT102/Presentation/Visuals

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Visual aids.png
While spoken words are an essential element of a presentation, they are often not the only way of getting information across to your audience. As you will have already noticed, visual aids are frequently used to enhance presentations. So it is important to know some basic principles of visual design and also to understand how to find images on the web that can be used without breaching copyright laws.


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Video

Watch this short video for:

  • An overview of the different types and purposes of visuals
  • Advice on how to source images legally




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Reading

Read the following articles:

When you have finished, do the quiz below to check your knowledge.



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Visual aids quiz
  • What is the recommended maximum number of words on a slide?
    • 5
      • Incorrect. Try again.
    • 10
      • Correct.
    • 15
      • Incorrect. Try again.
  • Using colours that are opposite each other in the colour wheel gives an effect that is (select one):
    • Clashing
      • Incorrect. Try again.
    • Unifying
      • Incorrect. Colours that are opposite each other on the colour wheel are contrasting so do not give a sense of unity. Try again.
    • Dynamic
      • Correct. These colours contrast with each other, creating a dynamic effect.
  • Fonts used in a slide deck should be (select all that apply):
    • Legible
      • Correct.
    • Decorative
      • Incorrect. Decorative fonts can be hard to read.
    • Thin
      • Incorrect. Thin elements on letters may be difficult to see from a distance.
    • Large
      • Correct. The audience should be able to read the words on the slides from at least 6 metres/20 feet away.
  • A creative commons licence:
    • Applies to all images on the internet
      • Incorrect. Image creators choose whether or not to apply a creative commons licence. Most images on the internet do not have a creative commons licence (and are not in the public domain), so cannot be re-used without the copyright holder's express permission.
    • Means an image can be used without attribution (i.e. acknowledgement of the creator of the image)
      • Incorrect. Only images in the public domain can be used without attributing the creator
    • Allows re-use of the image, under certain conditions which are specified in the terms of the licence
      • Correct. It is important to check the terms of the licence for the particular image you are using.
    • Means you have to pay money to use the image
      • Incorrect. Images published with a creative commons licence can be used for free (within the restrictions specified by the licence).



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Find an image activity

Use one of the resources listed in Finding Public Domain & Creative Commons Media to find an image that you might use in a presentation to illustrate growth of your business. Ensure that the image is available under a Creative Commons licence that allows commercial re-use.

WEnote

In a WEnote:

  • Post a link to the image you have chosen
  • Type in an attribution of your image
  • State what type of Creative Commons licence applies to this image

Post your comment(s) below and then look on the course feed page to see what others have posted.

If you prefer you can create a post on your learning journal blog. Be sure to label or tag your post IENT102.
Note: Your comment will be displayed in the course feed.