Introduction to entrepreneurship/BMAN111/Before/Video

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Planning vs testing

In this TEDx Talk, Diana Kander argues that entrepreneurs need to test their business idea in the real world early on in the process of innovation - an interesting perspective. The video is a little longer than we usually give you for a video signpost but is worth the time.


WEnote

What did you think of the video? Did it ring true for you or not? Would this work for you?

For example:

  • The most important message in this video is...
  • I did not realise that...
  • I don't agree that...
  • After watching this video I will...

Post your comment(s) below, and then look on the course feed page to see what others have posted.

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