Introduction to entrepreneurship/BMAN111/Before/Video

Planning vs testing

In this TEDx Talk, Diana Kander argues that entrepreneurs need to test their business idea in the real world early on in the process of innovation - an interesting perspective. The video is a little longer than we usually give you for a video signpost but is worth the time.

Our approach to innovation is dead wrong (9:48)

WEnote

What did you think of the video? Did it ring true for you or not? Would this work for you?

For example:

• The most important message in this video is...
• I did not realise that...
• I don't agree that...
• After watching this video I will...

Post your comment(s) below, and then look on the course feed page to see what others have posted.

If you prefer, you can create a post on your learning journal blog. Be sure to label or tag your post bman111.
Note: Your comment will be displayed in the course feed.