Introduction to entrepreneurship/BMAN111/Aims

Learning outcome

Orientation to entrepreneurship is a free Open Online Course designed for learners who want to explore the nature of entrepreneurship and gain knowledge about planning and financing a new start-up business.

This online micro-course was customized for independent study for North-West University students registered for the Becoming an entrepreneur.

Upon successful completion of this course you will be able to:

• Review the characteristics of successful entrepreneurs, outline a business plan and identify appropriate sources of funding to grow a start-up bussiness.

Learning objectives

Upon successful completion of this course you will be able to:

• Define entrepreneurship
• Identify the characteristics of successful entrepreneurs
• Examine the key questions an entrepreneur should answer before starting a business
• Explain the purpose and benefits of a business plan
• Outline the different elements of a business plan
• Write an executive summary for a business plan, for a start-up business
• Read and interpret basic financial statements of a business
• Identify financing options for new business start-ups
• Develop digital literacies which are critical for business success in the 21st Century.