Introduction to Psychology 1/IPSY101/History/Gestalt psychology

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Max Wertheimer
The basic thesis of gestalt theory might be formulated thus: there are contexts in which what is happening in the whole cannot be deduced from the characteristics of the separate pieces, but conversely; what happens to a part of the whole is, in clearcut cases, determined by the laws of the inner structure of its whole.

—Max Wertheimer


Max Wertheimer (1880–1943), Kurt Koffka (1886–1941), and Wolfgang Köhler (1887–1967) were three German psychologists who immigrated to the United States in the early 20th century to escape Nazi Germany. These men are credited with introducing psychologists in the United States to various Gestalt principles. The word Gestalt roughly translates to “whole.” A major emphasis of Gestalt psychology deals with the fact that although a sensory experience can be broken down into individual parts, how those parts relate to each other as a whole is often what the individual responds to in perception. For example, a song may be made up of individual notes played by different instruments, but the real nature of the song is perceived in the combinations of these notes as they form the melody, rhythm, and harmony. In many ways, this particular perspective would have directly contradicted Wundt’s ideas of structuralism (Thorne & Henley, 2005[1]).

Unfortunately, in moving to the United States, these men were forced to abandon much of their work and were unable to continue to conduct research on a large scale. These factors along with the rise of behaviourism (described next) in the United States prevented principles of Gestalt psychology from being as influential in North America as they had been in their native Germany (Thorne & Henley, 2005). Despite these issues, several Gestalt principles are still very influential today. Considering the human individual as a whole rather than as a sum of individually measured parts became an important foundation in humanistic theory late in the century. The ideas of Gestalt have continued to influence research on sensation and perception.

Structuralists, Freud, and the Gestalt psychologists were all concerned in one way or another with describing and understanding inner experience. But other researchers had concerns that inner experience could be a legitimate subject of scientific inquiry and chose instead to exclusively study behaviour, the objectively observable outcome of mental processes.

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Interaction design and Gestalt Principles

Watch this brief video, published on the LinkedIn Learning Solutions channel on YouTube, that provides an overview of several Gestalt principles of perception. Ensure that you are able to distinguish between each of the principles discussed in the video.


Search online for famous corporate logos and identify one that utilizes one of the Gestalt principles described in the video. Identify the relevant principle and share a link to the company's website by posting a WENote comment. For example:

Note: Your comment will be displayed in the course feed.


References

  1. Thorne, B. M., & Henley, T. B. (2005). Connections in the history and systems of psychology (3rd ed.). Boston, MA: Houghton Mifflin Company.

Source
This page was proudly adapted from Psychology published by OpenStax CNX. Oct 31, 2016 under a Creative Commons Attribution 4.0 license. Download for free at http://cnx.org/contents/4abf04bf-93a0-45c3-9cbc-2cefd46e68cc@5.52.