Introduction to Psychology 1/IPSY101/Contemporary Psychology/Choice

“	When we speak of choice, what we mean is the ability to exercise control over ourselves and our environment. In order to choose, we must first perceive that perceive that control is possible.	”
—Sheena Iyengar

Sheena Iyengar: The art of choosing

View this video published on the TED channel on Youtube.

In this video Sheena Iyengar talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions. In many ways, Iyengar's work exemplifies contemporary psychological research in its relevance to everyday life and its reliance on rigorous empirical methods. As you watch this video consider the implications of Iyengar's research on choice for your own life, including your choice to enrol in this course.