Read – Recent real-world press release example – Council for Aboriginal Business (CCAB) Announces 2016 Progressive Aboriginal Relations (PAR) Program Certified Companies (about 5 min).
Apply – Use your favourite search engine to find out about writing an effective press release. The press release format is fairly standard, and well-described in many online resources. As you read, consider these focus questions: [Est. 15 minutes]
- What elements should be present in a press release?
- How should a press release be formatted?
- How do you determine the key message(s) you want to convey?
Next, take ten minutes to review the preceding press release example, or one you choose, and answer these questions:
- What is the headline?
- What are the key messages?
- How effective is the communication of the key messages to readers?
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