Read Section 17.2: Eliciting negative news, in Saylor Academy (Ed.) 2012. Business Communication for Success. (See page(s) 661 - 667 in PDF version.).
This reading explains the value of feedback, the use of open and closed questions, and how to invite employees and members of the public to participate in providing feedback. The video resources provide real-world examples of effective feedback strategies in various business contexts.
View video – Stanford University: Entrepreneurship Corner: Mike Rothenberg’s Invite Honest Feedback. [1:52 min.] Rothenberg, founder and CEO of Rothenberg Ventures, discusses the importance of seeking honest, critical feedback in business, and the reluctance many people have about giving clear, critical feedback, especially with people in close relationships. His key message is to be open to receiving criticism and say thank you for all feedback given.
Recommended: All Chapter 17.2 Exercises.
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