Creating effective business presentations/Survey of presentation contexts/Overview and Objectives

Overview

In this pathway, we focus on presentation contexts common in the business world, and their related objectives, content, and practices. These include sound bites, meetings, telephone calls, toasts, media interviews, and speaker introductions. For successful communication, each of these presentation types requires preparation, practice, and a solid understanding of the associated roles and responsibilities.

Objectives

• Describe the elements of an effective sound bite.
• Describe the five stages in a telephone conversation and strategies to increase understanding.
• Describe the role of meetings in business communication and strategies to enhance productivity.
• Describe the goals and preparation needs for different business speech contexts.
• Describe the elements of viral messages and strategies for effective distribution.