Creating effective business presentations/Survey of presentation contexts/Media interviews

“	The media's the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that's power. Because they control the minds of the masses.	”
—Malcolm X

Readings

Read Section 15.5: Media Interviews, in Saylor Academy (Ed.) 2012. Business Communication for Success. (See page(s) 588 - 591 in PDF version.)

This reading discusses the purpose of media interviews (sometimes called press interviews), and suggests some elements to consider in preparation for such an interview.

Reflection

This reflection is made up of two parts:

1. Write a short reflection on the scenario set out in exercise 2 (pages 590-591)
2. The text describes media interviews as being "both a challenge and an opportunity" (page 590). Why is this?

Add your reflection to your learning journal. Be sure to label or tag your post ccom102.