Creating effective business presentations/Presentations to persuade/Video signpost - Cialdini

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In the end, people are persuaded not by what we say, but by what they understand.

—John C. Maxwell


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Media

Watch this video [11:50 min.] on the 'Science of Persuasion'. It presents research-based business examples of how applying the six principles of persuasion can influence people to say yes to your proposals.




Did anything surprise you in this video? What key things did it help you to understand?

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