Creating effective business presentations/Presentations to persuade/Making an argument

“	If you have a solution to problems your audience has and you explain it clearly, your presentation will be persuasive.	”
—Ellen Finklstein

Readings

Read Section 14.5: Making an argument, in Saylor Academy (Ed.) 2012. Business Communication for Success. (See page(s) 554 - 562 in PDF version.)

In this reading, you will learn about the key components of effective persuasive arguments. The text includes an outline of classical argument strategy and a more recent interpretation of this, as well as seven key persuasive strategies:

1. Argument by Generalization
2. Argument by Analogy
3. Argument by Sign
4. Argument by Consequence
5. Argument by Authority
6. Argument by Principle
7. Argument by Testimony

The text then focuses on how to support your arguments with reliable, relevant evidence, and careful use of emotional appeals.

Reflection

Find an example of an appeal to emotion in the media. Review and describe it in two to three paragraphs (around 250 words).

Add your reflection to your learning journal. Be sure to label or tag your post ccom102.