Creating effective business presentations/Presentations to persuade/Ethical communication

“	Ethics is knowing the difference between what you have a right to do and what is right to do.	”
—Potter Stewart

Readings

Read Section 14.6: Speaking ethically and avoiding fallacies, in Saylor Academy (Ed.) 2012. Business Communication for Success. (See page(s) 563 - 567 in PDF version.)

This reading looks at why ethics are important in the persuasive process and what behaviours must be avoided to enable you to build credibility and trust with audiences. It also offers a simple 5-step presentation checklist that will help you focus on the key positive elements of a persuasive argument.

Discussion Forum

Find one example of a persuasive advertising message, website, or video that you think uses unethical techniques, and one example that you think uses an effective, ethical strategy to influence people.

What techniques are being used in these examples? What makes them ethical or unethical? In your view, more generally, what is it that makes some marketing messages ethical and others unethical? Please share your response in the Discussion forum without identifying any advertisers by name.