Creating effective business presentations/Presentations to persuade/Elevator speech

“	The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you're with wants to hear more even after the elevator ride is over.	”
—Seth Godin

An elevator speech or elevator pitch is a quick summary of something, such as your professional background and experience, a project you may be involved in, or a business idea that you have. It is called an elevator speech because it should be short enough to present to someone during a brief ride in an elevator.

Readings

Read Section 14.8: Elevator speech, in Saylor Academy (Ed.) 2012. Business Communication for Success. (See page(s) 571 - 572 in PDF version.)

This reading explains how an effective elevator speech will engage and inform or persuade listeners on one theme in a micro-speech format.

This article How to create an elevator pitch with examples is another useful resource.

Media

Watch this video 'Elevator Pitch' [3:49 min] from Saylor.org. It provides a brief PowerPoint recap of the information in your coursebook on how to create an effective elevator pitch.

Elevator Pitch

In this video from Barclays UK, 'Make your Pitch Perfect – The Elevator Pitch' [3:52 min.], Talent Director Alison Chadwick provides tips on the key things you need to do to convince listeners that your business idea is worth their investment.

Pitch Perfect – The Elevator Pitch

Web search

Do a web search for more advice about preparing an elevator speech and/or good examples of elevator speeches. Remember that you might want to search for elevator speech and elevator pitch!

Keep a note of any resources that you find particularly helpful (you may like to add your notes and/or resources to your learning journal, and share them with other learners in WEnotes).

What do you think will be most challenging for you if you are asked to create an elevator speech?

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