Read Section 13.5: Preparing your speech to inform and
Section 13.6: Creating an informative presentation, in Saylor Academy (Ed.) 2012. Business Communication for Success. (See page(s) 521 - 529 in PDF version.).
The first reading discusses key preparation activities and provides a sample informative presentation. Key activities include
- knowing your subject,
- considering audience prior knowledge,
- using plain language,
- citing credible sources, and
- presenting information ethically.
The text also outlines how reciprocity, mutuality, nonjudgmentalism, honesty, respect, trust, and non-exploitation ethics are important in all communication and critical in intercultural communication contexts. Given current global population movement, and expanding global and e-business enterprises, many audiences will be culturally diverse, as well as including the usual wide range of individual variation in prior knowledge and life experiences.
The second reading discusses the content and function of the five parts of a presentation:
- attention statement,
- introduction,
- body,
- conclusion, and
- residual message.
It also provides a sample speech guideline.
Identify an event or issue in the news that interests you. On at least three different news channels or websites, find and watch video reports about this event or issue. Compare and contrast the coverage. Do the channels or websites differ in their assumptions about viewers’ prior knowledge? Do they give credit to any sources of information? To what extent do they each respect the ethical principles described in this section?
Add your reflection to your learning journal. Be sure to label or tag your post ccom102.
