Creating effective business presentations/Marking Rubric

Marking Rubric

Use the rubric below to give yourself an idea of how well you have completed the assessment.

This is the same rubric that will be used to mark your assessment if you choose to be formally assessed.

Creating a Presentation (75%)

Criteria	C	B	A	Weighting
Purpose and objective(s)	The purpose and objective of the presentation are vague, and the presentation barely addresses the objective(s).	The purpose and objective of the presentation are clear, and the presentation addresses the objective(s) somewhat.	The purpose and objective of the presentation are clear, and the presentation addresses the objective(s) in a focused and logical manner.
Use of techniques from the course	The presentation doesn't makes use of the presentation techniques taught in the course.	The presentation makes use of presentation techniques in the course but in an incomplete and/or inneffective manner.	The presentation makes explicit mention of the course content and theories therein, and uses these theories and linkages to back up their argument throughout the whole presentation.
Topic of the presentation clearly explained	The presentation gives a vague or incomplete explanation of the business plan.	The presentation gives an explanation of the business plan, but is not well executed.	The presentation gives a clear explanation of the business plan, and uses illustrations and presentation techniques to ensure viewer comprehension.
Use of appropriate images	Images are used sparsely or have no linkage to the purpose of the presentation.	Images are used throughout the presentation but are either of low quality or do not completely illustrate the purpose of the presentation.	Images are used throughout the presentation, are of high quality, and illustrate the purpose of the presentation.
Structure and presentation	The presentation doesn't flow logically. Little attention given to design. No adaptation of the style and tone to fit the audience, objective or business model being presented.	All required elements of the presentation are there and completed to a satisfactory standard. Attention to the design is given, but may not be well-executed. The adaption of style and tone is incomplete or uneven.	The presentation flows logically. The design has been thought out to help with the presentation of the information. The style and tone have been tailored to fit the audience, objective and to link to the business model.
Clarity and conciseness	Information at times muddled or irrelevant; misses important information or there are lapses in spelling, punctuation, and grammar, which make it difficult for the reader to follow.	Information reasonably clear; occasionally misses important information, with occasional lapses in spelling, punctuation, and grammar but not enough to seriously distract the reader.	Information effectively and efficiently conveyed; highly focused; easily understood. The presentation contains no spelling errors, correct punctuation, and grammar; uses paragraphs, complete sentences.
Vocabulary	Some appropriate vocabulary; tendency to be repetitive. Some correct word choice and discipline-specific terminology.	Generally appropriate vocabulary; not overly repetitive. Generally uses correct word choice and discipline-specific terminology.	Highly appropriate, well chosen, precise and varied vocabulary. Consistently uses correct word choice and discipline-specific terminology.
Referencing	Sources cited and credit given to images/sounds but with sparse reference details.	Sources cited and credit given to images/sounds with enough detail to locate the source.	Sources cited and credit given to images/sounds with full reference details.

Part B: Relection Assessment (25%)

Ideal outcome	Exemplary (A)	Proficient (B)	Adequate (C)	Weighting
Identify and describe pertains the learner being able to clearly identify and describe key decisions they made in creating the presentation.				50%
Reflection pertains to the learner being able to demonstrate both the thinking process which lead to these key decisions and an ability to relate theory to practice.				40%
Explain shows that the learner is able to effectively describe transfering this new knowledge to future endeavors..				10%