Creating effective business presentations/Developing business presentations/Video signpost - Reynolds
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| “ | Storytelling is the most powerful way to put ideas into the world. | ” |
| —Robert McKee | ||
| “ | Storytelling is the most powerful way to put ideas into the world. | ” |
| —Robert McKee | ||
In this first video [17:11 min.], Garr Reynolds, a management professor at Kansai Gadai University in Japan, contrasts the common text-heavy slide presentation with a visual storytelling approach, which he demonstrates in his own presentation. Reynolds also notes that business research recommends using stories to engage audiences at a deeper level, and shares how visuals can communicate the experience of a thing, rather than just the thing itself, and how this is a key sales strategy.
Reynolds emphasises that presentations are about ideas, which can be shared in many ways other than text. He says stories are the key element, but multimedia used well will support your story and make it more powerful.
In this second video [4:47 min], Dr. Hans Rosling uses augmented reality animation to explain changes in global health statistics over the past 200 years. Statistical information is often seen as dry and difficult to follow; however, Dr. Rosling is able to make it interesting and understandable through his use of visual storytelling.
We will return to the topic of visual aids for presentations later in this course, but hopefully these two clips have made you think about different options for how a presentation can be developed and delivered.
Share your thoughts about the videos in WENotes. For example, you might comment on which clip had more of an impact, in your opinion, and why, or comment on what you've learned about visual storytelling more generally.
Note: Your comment will be displayed in the course feed.
