Read
Section 12.2: Strategies for success, in Saylor Academy (Ed.) 2012. Business Communication for Success. (See page(s) 468 - 475 in PDF version.)
This reading focuses on different strategies used to appeal to your audience, and describes the nine cognate strategies used to create effective appeals in persuasive message design. The cognate strategies are: clarity, conciseness, tone, emphasis, arrangement, credibility, expectation, reference, and engagement.
You may find Table 12.2: How I Will Apply the Cognate Strategies useful as you begin to prepare an oral presentation.