Creating effective business presentations/Assessment
| Summary: | Putting it all together. |
 | 3 hours |
Learning outcomes: Identify the different types of business presentations and apply suitable movement techniques and visual aids to enhance delivery and overcome common communication barriers.
(If you are completing this course for formal credit, you must complete and submit this assessment.)
Part A: Creating a Presentation (80%)
For this assignment, you will be pitching a business idea to an investor. However, instead of delivering your presentation in a traditional way (i.e. face to face or elevator pitch), you have been asked to send the investor a presentation file or link. The goal of the presentation is to explain to the investor what your business plan is, what makes it different from anything else in the marketplace, and why they should invest in your idea. The other thing you must keep in mind is that English is not the potential investor's first language and that they live in Hong Kong.
Ultimately, how you deliver this presentation to the investor is up to you. You are free to use online delivery tools like Slideshare or Prezi, or to create a Powerpoint/Keynote presentation with a voice over. You can even record a video of yourself delivering the presentation.
No matter which method you choose, the following must be included:
- Use of the appropriate techniques from the course material: Think about what you have learned during the course and about the task at hand and then use this knowledge to create an effective presentation. Some of the factors you should take into account the communications barriers presented by the fact you will not be there to answer questions, that the investor is a non-native speaker of English and that they come from another culture than yours.
- Use of images: Images should make sense and be appropriate for the topic at hand. Dancing cat gifs probably make no sense (unless that is your business model).
- Use of motion or animation: Animations or motion effects are used sparingly and enhance the presentation, rather than distracting from it.
- Good organization: Your presentation must have a clear goal. Make sure it builds up and provides the appropriate information to support your pitch for investment.
The presentation should be approximately 10 minutes long and feature a final slide with references for any sources you used, and credits for any images or sounds you used.
Part B: Reflection Assessment (20%)
Scope: 500 words maximum
- Write a learning reflection based on the presentation from Part A.
- Identify and describe key decisions you made when creating this presentation which you believe helped you meet the require:
- Think about WHY you made these decisions and also HOW the course informed them.
- How did these decisions integrate with your previous knowledge and experience, i.e. how does theory relate to practice?
- Explain how these key decisions and new knowledge will affect presentations and business communications you create from now on.
Submission: Attach your submission to an email with the subject line CCOM 102 Assessment Submission and addressed to Be Filled In To Be Filled
