Conference and Events/Resources/Lesson Plans/Lesson 1
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Contents
Diploma in Applied Travel and Tourism
Course Name: Conference and Events
Course Code: TT5
Lesson Plan
Aim: Introduction and over-view of course
Lecture Delivery Plan:
Helen introduces herself
1. Icebreakers - Adjective game (Hilarious Helen)
- Talk and Inspirational movie
2. Wiki/blog Course Guide (assessment)
3. Go through wiki entry - intro to MICE Industry (expand) - questions on board
4. SWOT analysis - Dunedin (on whiteboard)/ refer to the wiki. SWOT activity - go through the SWOT on board with Dunedin as destination then complete activity on wiki (do in two groups) - go through each group (ask them to write up on board for class)
- Swot activity (start/complete for Thursday)
Wiki - Business Tools - SWOT (look to Wiki) go through links
- rapid growth and development of the industry - pressure on stakeholders (ask students who they are) destination, clients, conference goers, organisers
- coordination of activities - successful delivery of product
- quality of service - coordination vital to quality - especially relevant in rural areas where *quality of venues and infrastructure may be limited
- strategic collaboration - working together - venues not competing against each other but collaborating and being part of a group or consortium which bids for a job
- cooperation between industry and government agencies - required for development both nationally and internationally - training, marketing and planning eg. TNZ and RTO supportive of conference industry in NZ
- data, information and technology - clarification of terminalogy - conference/convention - work together for colleciton of data to assist with development of industry - locally and nationally.
5. KingFisher Lodge Case study (handout) - in two groups - u-tube clip
