Conference and Events/Activities/SWOT

Peabody Orlando

Image courtesy of andreapricot:)

Objectives

To identify what makes a good conference and event destination

Activity

SWOT analysis, to be completed and presented in class

Task

Carry out a SWOT analysis on the following industry destination

• Dunedin

Supporting Resources

• Where the Wild things are

• Dunedin Convention Bureau

• Convention Edinburgh

• Outrigger on the Lagoon, Fiji