Complex sales transactions/Front-line selling
Objective
Activity
Think about your own retail - sales experiences. Try to come up with three examples of front-line-to-the-public tourism sales situations. Remember front-line selling can occur in person, on the phone, by email or over the internet. (An example has been provided for you).
Example
You visit a local souvenir shop at the resort where you are staying. The sales person shows you various goods and you find a vase you are interested in purchasing. Its price is higher than you expected to pay. You are unsure of the procedures/customs for purchasing at the resort.
The sales person greets you and asks if they can be of assistance. He asks if you are interested in purchasing the vase, if so are you aware of the procedure expected for this to happen. He then goes onto explain that bargaining is not accepted in the resort retail outlets, however a discount may be negotiated. A 10% discount is offered. Which you accept and you purchase the items.
Other examples may be with a travel agent, hotel front office, tour operator.
Example 1:
Example 2:
Example 3:
