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Primary content development by Victor Paa Kwesi Mensah, view other contributors here

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This resource is an assessment guide for evaluating evaluating the effectiveness of Meetings. It may be suitable for teaching:

  • a short course in organising meetings
  • a course in meeting audits/evaluation

Target Group
This course/guide may target:

  • Hospitality Management Learners
  • Business Communication Students
  • Meeting Associates
  • Those Planning to be meeting professionals
  • Any one with an interest and commitment to learn

(Comment.gif: while this may be an assessment guide, it needs to be developed right at the begining of the conference/meeting planning stage)

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Since this is a guide, the following steps are all activities that must be undertaken by the
  • Conference Management Team,
  • Meeting professional,
  • Meeting Auditor/Assessor, or
  • any other person for learning purposes.

NOTE THAT:, at the end of this process, the whole result should be a good assessment policy/document for use during and after the Conference/Meeting.

Defining Your Program and Conference Outcomes

  1. Clearly state Conference goals.
  2. List specific objectives for each goal.
  3. Let every party know what the objectives of the Conference are

Aligning Program Components with Conference Outcomes

  1. Identify program components that are designed to achieve each conference objective.
  2. Design your conference programme to reflect the achievement of your objectives

Selecting and Implementing Assessment Methods

  1. Understanding that not every goal or conference objective can always be assessed, identify those that you prize most highly and that can be meaningfully measured.
  2. Select methods or instruments for gathering data to show whether participants have achieved or experienced the expected outcomes related to conference objectives and goals.

Using Evidence Gathered in Assessment

  1. Specify procedures for analyzing and interpreting the data gathered in assessment.
  2. Identify the means by which information that results from assessment can be used for decision-making, strategic planning, conference evaluation and audit, and an overall improvement in future conferences or meetings.

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Having undergone this exercise, you should come out clearly with
  • a check list of items or "check pints" that will help you determine the effectiveness/success of the conference, and
  • an assessment guide/document/policy/protocol/procedure madual for guiding the conference assessment process. This should cater for the various
    • Conference parts
    • Conference management roles, and
    • Conference Stakeholders