Applying Effective Communication Skills in Tourism

You will agree that most of your time as a Tour Guide will be spent interacting with your customers. The success of your interactions will depend a lot on how you communicate with them. This module is meant to empower you with the necessary knowledge and skills that will help you communicate effectively as a Tour Guide.

Objectives

• Define communication in tour guiding operations
• Explain the key concepts of communication
• State the reasons for communication
• Explain the communication process
• State the key features of effective communication
• Identify barriers to the communication process
• Select the appropriate way of communication for specific purposes
• Explain the importance and ability to develop and use listening skills
• Demonstrate the ability to listen effecively and give relevant feedback
• Demonstrate clear and concise delivery using standard English
• Apply communication strategies
• Demonstrate a courteous, cheerful and helping attitude when communicating through the telephone
• Operate effectively as a Tour Guide by providing the right information in the right way to Tourists