# MyHomeYourHome/MiniProjects/Identity

(Redirected from MyHomes/identity)

Identity development ideas go here:

What ideas should the "brand" evoke? how can we summarize a great deal of information and associations in one second's worth of communication?

ideas-
the house is an organism
the house is a living machine
the house is a cyclic system
the house will change your life
the house is always growing, changing, evolving

through a process of evolutionary collaborative design, we will build a living machine that exists within its own life cycle,
which the participant is a part of.

the house will change your relationship with money
the house will make you more a part of meeting your own needs
the house will make you want to grow your own food
the house will pull you back down the food chains of your consumption.


## Outputs

What would an identity project produce for the overall project?

Perhaps:

• A logo, viable on many media such as: online, pamphlets, t-shirts(?), or carved into wood(?)
• Some general color palettes, font choices/explorations, and shapes
• Some strong starting points for a separate 'frontpage' that is in the works