Organizational Buyer Behaviour
Read the following recommended resource:
The decision-making process that organizations follow to determine their needs for products and services is known as organization buying.
After reading this material, please consider the following review questions:
- What buying stages do buying centers typically go through?
- Why should business buyers collaborate with the companies they buy products from?
- Explain how a straight re-buy, new buy, and modified re-buy differ from one another.
Please share your thoughts about the importance of buyer behaviour on the course microblog.
For example, "pricing as a revenue generator is important because it ....."
Note: Your comment will be displayed in the course feed.
