Principles of marketing/PMKT101/Assessment/PMKT101 Rubric

Weighting table

Each task contributes to the calculation of the final grade according to the following proportional weightings.

Task	Weighting
[[#Task 1: Learning challenge reflection	15%
[[#Task 2: Prepare a marketing report for a product or a service	85%
Total	100%

Download print version of Assessment description and rubrics for LiDA101 (pdf)

Task 1: Learning challenge reflection

(Weighting: 15%)

Criterion	Judgment statement	Marks
Reflective thinking	The reflection explains the learner’s own thinking and learning processes, as well as implications for future learning.	Achieved 3
	The reflection explains the learner’s thinking about his/her own learning processes.	Achieved 2
	The reflection attempts to demonstrate thinking about learning but is vague and/or unclear about the personal learning process.	Not achieved 1-0
Analysis	The reflection is an in-depth analysis of the learning experience, the value of the derived learning to self and / or others, and the enhancement of the learner’s appreciation for the discipline.	Achieved 8-7
	The reflection includes an analysis of the learning experience and the value of the derived learning to self and / or others.	Achieved 6-5
	The reflection attempts to analyze the learner’s own experience but the value of the learning to the student and / or others is vague and/or unclear.	Not achieved 4-0
Making connections	The reflection articulates multiple connections between the learning experience and content from this and other courses, past learning, life experiences and future goals, citing multiple examples.	Achieved 4
	The reflection articulates some connections between the learning experience and content from this and other courses, past learning experiences, citing a few examples.	Achieved 3-2
	The reflection attempts to articulate connections between the learning experience and course content, but the connection is vague and/or unclear.	Not achieved 1-0

Task 2: Prepare a marketing report for a product or a service

(Weighting: 85%)

Criterion	Achieved 8-7	Achieved 6-4	Not achieved 3-0
Purpose and objective(s)	The purpose and objective of the report are clear, and the report addresses the objective(s) in a focused and logical manner.	The purpose and objective of the report are clear, and the report addresses the objective(s).	The purpose and objective(s) of the report are unclear and incomplete.