Introduction to entrepreneurship/IENT102/Resources

All the resources you need for this micro-course are listed in the learning pathways. A summary of the external readings is provided below.

Learning pathway	Required readings
Legal forms of business	Choosing a Business Ownership Model Exploring Business: Section 4.1: Factors to Consider (from Saylor Academy: Course BUS101 - Introduction to Business) The Sole Proprietorship Partnerships (see page 15) Privately-held Corporation (see pages 15-16)
Business ethics	Business Law and the Legal Environment: "Chapter 2, Section 1: What Is Ethics?" New World Encyclopedia: "Business Ethics" Mitsubishi says overstated mileage for more vehicle models What Companies Can Learn From Mitsubishi’s Fuel-Efficiency Scandal Mitsubisi's Code of Conduct Uber's Behavioral Experiment On Drivers May Raise Ethical Questions, But It Is Hardly Unique Opinion: Four other ways Uber is ethically challenged Does Culture Matter at Uber? Did Honest Tea Sell Out to Coca-Cola Why You Should Boycott Coca-Cola's So-Called Honest Tea How Honest Tea Kept Its Culture After Getting Bought By Coke
Business mentorship	Mentorship case studies: Beauty therapist Fruit marketing company Upholstery business Vet center Natural Flooring Company Software company Research company Tour operator Search engine optimisation company Food company Design agency
Business planning	What Are the Main Purposes of a Business Plan? What Is the Overall Purpose of a Business Plan? 15 Reasons You Need a Business Plan