Marketing research and customer insights is a free Open Online Course designed for students who want to learn about the basics of assessing and researching the customer and a product's life cycle.
This course will help you to:
- Understand the customer's buying process.
- Find out how to conduct market research.
- Understand the product life cycle.
Apply marketing concepts and processes to research and develop a value proposition for a product or service taking into account customer behaviour, motivation, needs and preferences for the product life cycle.
Upon successful completion of this micro-course, you will be able to:
- Define customer behaviour and the difference between needs and wants
- Understand the customer decision-making process
- Consider the commonalities and differences of B2B and B2C marketing throughout the purchasing life cycle
- Define market research - customer behaviour and the difference between needs and wants
- Explain the differences between qualitative and quantitative research
- Understand the customer decision-making process
- Explain the commonalities and differences of B2B and B2C marketing throughout the purchase life cycle
- Define market research - customer behaviour and the difference between needs and wants
- Explain the differences between qualitative and quantitative research
- Understand the customer decision-making process
- Explain the commonalities and differences of B2B and B2C marketing throughout the purchase life cycle
