Difference between revisions of "Principles of marketing/PMKT103/Digital marketing/Overview"

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The purpose of this learning pathway is to help you understand how promotion tools and techniques contribute to product marketing success and profitability. You will learn to:
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The purpose of this learning pathway is to help you understand how digital marketing contributes to product marketing success and profitability. You will learn to:
  
 
* Explain digital marketing, social media and its strengths and weaknesses.
 
* Explain digital marketing, social media and its strengths and weaknesses.

Revision as of 03:00, 3 September 2019

Digital marketing

Content marketing is a strategic marketing approach focused on developing "content" to educate, build relationships with, acquire and secure customers. This information is delivered in a a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs etc.

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Objectives

The purpose of this learning pathway is to help you understand how digital marketing contributes to product marketing success and profitability. You will learn to:

  • Explain digital marketing, social media and its strengths and weaknesses.
  • Identify the key elements of a digital marketing strategy for a product at different stages in its life cycle.
  • Explain how digital marketing can expand the reach and cost-effectiveness of a promotional campaign.
  • Discuss the implications of digital promotions and social media for marketing planning.


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