Difference between revisions of "Introduction to entrepreneurship/IENT101/Nature/Creativity"
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Revision as of 22:15, 19 September 2018
We have seen that entrepreneurs are creative and innovative. But what's the difference in these two characteristics?
Creativity can be thought of as enabling a person to think and unleash new ideas. Innovation on the other hand involves putting those ideas into practice, making the idea viable [1].
Being creative can be fun, but if you can't turn an idea into reality your business is doomed to fail. "What is often lacking is not creativity in the idea-creating sense but innovation in the action-producing sense, i.e., putting ideas to work" [2]. At the same time if you don't generate new ideas you have no innovation either. Just remember that you need both.
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