Difference between revisions of "Principles of marketing/PMKT103/Digital marketing/Overview"

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* Note: * [https://en.wikipedia.org/wiki/Content_marketing Content marketing] Content marketing is a strategic marketing approach focused on developing "content" to educate, build relationships with, acquire and secure customers. This information is delivered in a a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs etc.
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* Note: * [https://en.wikipedia.org/wiki/Content_marketing Content marketing] is a strategic marketing approach focused on developing "content" to educate, build relationships with, acquire and secure customers. This information is delivered in a a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs etc.
  
 
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Revision as of 14:49, 18 May 2016

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  • Note: * Content marketing is a strategic marketing approach focused on developing "content" to educate, build relationships with, acquire and secure customers. This information is delivered in a a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs etc.
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Objectives

The purpose of this learning pathway is to help you to understand how promotion tools and techniques contribute to product marketing success and profitability. You will learn to:

  • Explain digital marketing, social media and its strengths and weaknesses
  • Identify the key elements of a digital marketing strategy for a product at different stages in its lifecycle
  • Explain how digital marketing can expand the reach and cost-effectiveness of a promotional campaign
  • Discuss the implications of digital promotions and social media for marketing planning


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