Difference between revisions of "Principles of marketing/PMKT103/Leveraging promotion tools/Overview"
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| + | The purpose of this learning pathway is to help you to understand how promotion tools and techniques contribute to product marketing success and profitability. You will learn to: | ||
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| + | * Explain product promotion and its characteristics | ||
| + | * Identify key elements of product promotion | ||
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Revision as of 21:38, 16 May 2016
The final and arguably most vital aspect of marketing is the actual promotion of the product. This can take for the form of giveaways, competitions, advertising, sales, and anything else a creative manager can think of. Marketers must take a number of aspects into consideration, however.
If you employ a sales staff to promote the product, how do you compensate them? If you pay a commission, how much commission will be paid per unit? Will the sales staff be given discretion on price, or do you want to send a uniform message that the price is locked in? If a new company has limited funds available for advertising campaigns, might they use public relations tactics to gain free media coverage?
