Difference between revisions of "Principles of marketing/PMKT102/Course guide/Resources"

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(Making resources list consistent with PMKT101)
 
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== Assessing customer behaviour and motivation ==
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__NOTOC__
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* Customer behaviour. In Wikipedia. Retrieved May 19, 2016, from https://en.wikipedia.org/wiki/Consumer_behaviour
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== Core textbooks ==
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* Maslow's hierarchy of needs. In Wikipedia. Retrieved June 12, 2016, from https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs
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The learning materials for this micro-course are based on two core textbooks:
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* 14 international movie posters that are very different from the US version. In Buzzfeed. Retrieved June 12, 2016, from https://www.buzzfeed.com/adambvary/movie-posters-look-really-different-in-other-countries-like?
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* [https://open.bccampus.ca/find-open-textbooks/?uuid=ca3ef877-1f08-479d-a085-420121782a31 Principles of Marketing], by Jeff Tanner and Mary Raymond, published by BCcampus OpenEd
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* [http://www.opentextbooks.org.hk/ditabook/39965 Core Concepts of Marketing], by John Burnett, published by Open Textbooks for Hong Kong
  
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== Researching customer needs and preferences ==
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Both are open textbooks, i.e. they are published with a creative commons licence and are openly accessible without charge online. We provide links to relevant extracts from the books within the course materials, but you can also access the complete textbooks from the links above.
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* Marketing and market research. In Wikipedia. Retrieved May 19, 2016, from https://en.wikipedia.org/wiki/Marketing#Marketing_research
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* Color in Chinese culture. In Wikipedia. Retrieved May 19, 2016, from https://en.wikipedia.org/wiki/Color_in_Chinese_culture
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* [http://www.dailymail.co.uk/news/article-2922927/Glad-Wrap-frantically-reworking-new-cutter-design-public-outrage-threats-boycott-product.html Glad Wrap frantically reworking new cutter design after public outrage and threats to boycott the product], by Sarah Carty, Daily Mail Australia, published January 23, 2015
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*  Types of market research. In Wikipedia. Retrieved May 19, 2016, from https://en.wikipedia.org/wiki/Marketing#Types_of_market_research
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== Developing a Value Proposition for the Product Life cycle ==
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== Suggestions for other useful resources ==
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* Supply chain. In Wikipedia. Retrieved May 19, 2016, from https://en.wikipedia.org/wiki/Supply_chain
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* '''Videos'''
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* Value chain. In Wikipedia. Retrieved May 19, 2016, from https://en.wikipedia.org/wiki/Value_chain
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** [https://www.youtube.com/channel/UCy4yPowBtZf7hfMQtOXy5nQ Marketing Fundamentals] - a series of eight YouTube videos by [https://www.youtube.com/user/briankmccarthy/about Brian K. McCarthy]. Some of these are included in the learning materials, but you may find it helpful to work your way through the full set.
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* Value proposition. In Wikipedia. Retrieved May 19, 2016, from https://en.wikipedia.org/wiki/Value_proposition
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*'''Blogs about marketing'''
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* Product life cycle. In Wikipedia. Retrieved May 19, 2016, from https://en.wikipedia.org/wiki/Product_life-cycle_management_%28marketing%29
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** [http://www.oktopost.com/blog/ Oktopost blog], about social media
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** [http://sethgodin.typepad.com/ Seth Godin] (marketing guru), about all things marketing
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** [https://blog.bufferapp.com/ Buffer Social], digital marketing
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** [http://www.inc.com/travis-wright/16-top-marketing-blogs-and-publications-you-need-to-be-following.html 16 Top Marketing Blogs and Publications You Need To Be Following], from INC Magazine.

Latest revision as of 01:53, 3 June 2020

Core textbooks

The learning materials for this micro-course are based on two core textbooks:

Both are open textbooks, i.e. they are published with a creative commons licence and are openly accessible without charge online. We provide links to relevant extracts from the books within the course materials, but you can also access the complete textbooks from the links above.

Suggestions for other useful resources

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