Difference between revisions of "Writing for Business Success/Effective business writing/Optional resources"

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|body=In this learning pathway, you have learnt about the principles of good writing and explored techniques for writing clearly and effectively. However, opportunities to improve your writing skills do not end with this course!
 
|body=In this learning pathway, you have learnt about the principles of good writing and explored techniques for writing clearly and effectively. However, opportunities to improve your writing skills do not end with this course!
  
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On this page, we provide links to some additional, ''optional'' resources which will help you improve your writing skills.  The content will '''not''' be directly assessed in this course and is '''not''' included in the recommended learning hours. However, the resources contain many useful pieces of advice on writing, and examples of how to improve your writing, which you may well find useful when preparing for this assessment and for writing in any business context.
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On this page, we provide links to some additional, ''optional'' resources which will help you improve your writing skills.  The content will '''not''' be directly assessed in this course and is not included in the recommended learning hours. However, the resources contain many useful pieces of advice on writing, and examples of how to improve your writing, which you may well find useful when preparing for this assessment and for writing in any business context.
  
  
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== Videos ==
 
== Videos ==
  
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The eight ProsWrite.com writing tutorial videos give detailed guidance on effective writing styles and techniques. They also include exercises that you can do.
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ProsWrite.com writing tutorial videos give detailed guidance on effective writing styles and techniques. They also include exercises that you can do.
  
 
Note that the advice given in this series of videos reflects the expectations of Western audiences. Always remember to find out what is appropriate for the particular country and culture that you are working within.
 
Note that the advice given in this series of videos reflects the expectations of Western audiences. Always remember to find out what is appropriate for the particular country and culture that you are working within.
  
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Video 1: '''Purposes for writing at work''' emphasises the importance of understanding the purpose of your business communication. It says that all business writing can be classified into one of four purposes: valuing, consulting, informing and directing. It discusses some practical examples and advises that most successful business messages address one main purpose, which it calls 'the bottom line’.
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'''Purposes for writing at work''' emphasises the importance of understanding the purpose of your business communication. It says that all business writing can be classified into one of four purposes: valuing, consulting, informing and directing.
  
 
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Video 2: '''Informative prose''' describes six rhetorical strategies for informative writing in context of developing a business plan to address audience needs effectively. These strategies are defining, describing, examples, comparing and contrasting, classifying, and providing outside sources.
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'''Informative prose''' describes six strategies for informative writing in context of developing a business plan to address audience needs effectively.
  
 
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Video 3: '''Persuasive prose''' explains how to increase audience readiness to accept messages by applying the three elements of persuasion – the writer’s claim, convincing evidence for the claim, and effective interpretation of the evidence – starting from when you’re planning what to write. The speaker demonstrates how to apply these persuasive elements to a business plan.
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'''Persuasive prose''' explains how to increase audience readiness to accept messages by applying the three elements of persuasion – the writer’s claim, convincing evidence for the claim, and effective interpretation of the evidence.
  
 
{{YouTube
 
{{YouTube
 
  | id=-2xGlup9eeU  
 
  | id=-2xGlup9eeU  
 
  | title=Persuasive prose (11:22 min.)
 
  | title=Persuasive prose (11:22 min.)
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| align=left
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| thumbnail=Redhat-sound_video.png
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| width=420
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| height=236
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}}{{clear}}
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'''Format''' presents three simple formatting guidelines to make it easier for audiences to understand your business messages. These are: 1) page layout in use of white space, line spacing, and justification; 2) typography in use of sans/serif, boldface, and italics; and 3) lists in use of characters, and stacked versus integrated formats.
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{{YouTube
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| id=OKBEx7N0vcg
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| title=Format (13.28 min.)
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| align=left
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| thumbnail=Redhat-sound_video.png
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| width=420
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| height=236
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}}{{clear}}
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}}
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'''Graphics''' discusses three main criteria for graphics choices in relation to your communication purpose and context.
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{{YouTube
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| id=cxc6Z-u_sWY
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| title=Graphics (8:54 min.)
 
  | align=left
 
  | align=left
 
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'''Placement of the bottom line''' describes where to best place your key point in business documents to increase audience readiness to accept your message.
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{{YouTube
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| id=H1-dYygwDDY
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| title=Placement of the bottom line (14:41 min.)
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| align=left
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| thumbnail=Redhat-sound_video.png
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| width=420
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| height=236
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}}{{clear}}   
 
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Revision as of 01:32, 5 March 2020

Icon inter line.svg
Optional resources

In this learning pathway, you have learnt about the principles of good writing and explored techniques for writing clearly and effectively. However, opportunities to improve your writing skills do not end with this course!

On this page, we provide links to some additional, optional resources which will help you improve your writing skills. The content will not be directly assessed in this course and is not included in the recommended learning hours. However, the resources contain many useful pieces of advice on writing, and examples of how to improve your writing, which you may well find useful when preparing for this assessment and for writing in any business context.


Readings

  • Read Chapter 4.2: How is writing learned? in Saylor Academy's Business Communication for Success for advice on developing your writing skills through experience, effort, critical thinking, and targeted practice. The more you read, write, reflect on your work, and invite constructive criticism, the more your skills will develop.

Purdue OWL - introduction

Purdue Owl - site map

Purdue - Concision

Eliminating words

Changing phrases


Videos

ProsWrite.com writing tutorial videos give detailed guidance on effective writing styles and techniques. They also include exercises that you can do.

Note that the advice given in this series of videos reflects the expectations of Western audiences. Always remember to find out what is appropriate for the particular country and culture that you are working within.

Purposes for writing at work emphasises the importance of understanding the purpose of your business communication. It says that all business writing can be classified into one of four purposes: valuing, consulting, informing and directing.

Purposes for writing at work (7:59 min.)

Informative prose describes six strategies for informative writing in context of developing a business plan to address audience needs effectively.

Informative prose (13:25 min.)

Persuasive prose explains how to increase audience readiness to accept messages by applying the three elements of persuasion – the writer’s claim, convincing evidence for the claim, and effective interpretation of the evidence.

Persuasive prose (11:22 min.)

Format presents three simple formatting guidelines to make it easier for audiences to understand your business messages. These are: 1) page layout in use of white space, line spacing, and justification; 2) typography in use of sans/serif, boldface, and italics; and 3) lists in use of characters, and stacked versus integrated formats.

Format (13.28 min.)



Graphics discusses three main criteria for graphics choices in relation to your communication purpose and context.

Graphics (8:54 min.)


Placement of the bottom line describes where to best place your key point in business documents to increase audience readiness to accept your message.

Placement of the bottom line (14:41 min.)

}}

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