Difference between revisions of "Principles of marketing/PMKT103/Assessment/PMKT103 Edubit"

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|title=Assessable competency
 
|title=Assessable competency
 
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|theme=line
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|body=Apply marketing concepts and processes to develop a rationale for an optimal marketing mix of a product or service, taking market segments, positioning and product life cycle into account.
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|body=Apply marketing concepts and processes to develop a product brand for the promotion of a product or service taking into account distribution channels, cost effective promotion tools and digital marketing. Design a marketing plan for a product or service and justify improvements to early drafts.
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Note: We recommend you consider completing the assessments for [https://course.oeru.org/pmkt101/assessment/assessment-overview/ PMKT101] and [https://course.oeru.org/pmkt102/assessment/assessment-overview/ PMKT102] before completing this assessment for PMKT103. As an experienced marketing professional you may have the experience to prepare a full marketing plan and you are welcome to submit your assessment.
 
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{|class="oeru1"
 
{|class="oeru1"
 
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|[[#Task 1: Learning challenge reflection|Task 1]]
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|[[#Task 1:Prepare a “Product launch” section for a product |Task 1]]
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|Select a learning challenge from one of the learning pathways in this course which you consider to be your “best” stating the reason for selecting this challenge in a sentence. (You will find the learning challenges at the end of each learning pathway on the course website) You can submit your reflection in a document file.
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|Using the same product that you selected for the previous assignments in [https://course.oeru.org/pmkt101/assessment/assessment-overview/  Core foundations of successful marketing] (PMKT101) and [ https://course.oeru.org/pmkt102/assessment/assessment-overview/ Market research and customer insights] (PMKT102), prepare a marketing research section which will be incorporated into Task 2. You can submit your reflection in a document file.
 
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|-
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|[[#Task 2:Prepare a marketing report for a product or a service|Task 2]]
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|[[#Task 2: Complete a marketing report|Task 2]]
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|Select a product or service that you have NOT used in any of the learning challenges to review for this report. This could be anything e.g. a washing powder, a toy, an energy drink, mobile or internet service, or a restaurant.
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|Prepare a full marketing report for presentation to a company board of directors incorporating the assignments from PMKT101 and PMKT102 and Task 1 of PMKT103 into one report. Make any changes you feel necessary to unify the separate parts of Marketing mix (from PMKT101), Marketing research and consumer insights (from PMKT102) and Produce launch (Task 1 from PMKT103) into one cohesive report.
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Note: We recommend you continue to use this product or service for the assessments in PMKT102 and PMKT103 should you decide to continue your studies of Principles of Marketing, so spend some time to make your choice.
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|-
 
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|}
  
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Consult the respective [[Principles_of_marketing/PMKT101/Assessment/PMKT101_Rubric]] '''before''' you complete the tasks.  
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Consult the respective [[Principles of marketing/PMKT103/Assessment/PMKT103 Rubric]] '''before''' you complete the tasks.  
  
  
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==Task 1:Learning challenge reflection ==
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==Task 1:Prepare a “Product launch” section for a product==
  
 
===Performance indicators===
 
===Performance indicators===
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I can do the following:
 
I can do the following:
  
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# Describe the two most important things that i learnt from completing the learning challenge:
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# I can design a marketing plan for a product or service applying marketing concepts and processes to develop a product brand for the promotion of a product or service taking into account distribution channels, cost effective promotion tools and digital marketing.  
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# Explain WHAT i have learned but also HOW I learned it.
+
# The marketing plan will demonstrate my understanding and contain:  Product branding and distribution channels, Leveraging promotion tools and tactics, The power of digital marketing, Conclusions and recommendations.
−
# Explain how this new knowledge integrate with my previous knowledge and experience, i.e. how does theory relate to practice?
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#Prepare a bibliography using the APA reference style.
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# List two changes I made to improve my original version (or first draft).
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# Explain how each change improves the aspect of marketing I have examined.
+
  
 
===Evidence to demonstrate competency===
 
===Evidence to demonstrate competency===
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I have provided:
 
I have provided:
  
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# A reflection on your own thinking and learning processes, as well as implications for future learning from completing the learning challenge (approximately 100 words).
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# A paragraph with a brief description of the purpose and objective of the section (approximately 300 words).
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# Analysis of the learning experience explaining the value of the derived learning and your enhanced appreciation for the discipline supporting the two recommended improvements to the version of the initial learning challenge you competed in this course (Approximately 250 words).
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# Clear explanation and justification of proposed product branding, target market(s), distribution channels and the product life cycle (approximately 600 words).
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# Articulation of the multiple connections between this learning experience and content from this and other courses, past learning, life experiences and how they contribute to the suggested changes and the aspects of marketing. (Approximately 150 words).
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# Analysis of the advantages and disadvantages of various marketing communications and promotion techniques, and the best distribution channels throughout the product life cycle (approximately 600 words).
 +
# Explanation of the advantages and disadvantages of digital marketing approaches and tools selected throughout the product life cycle (approximately 600 words).
 +
# Clear and relevant conclusions and actionable recommendations for the product and business (approximately 400 words).
  
 
(Please submit your assessment in open file formats, for e.g. LibreOffice (.odt) as well as MSWord (.docx)
 
(Please submit your assessment in open file formats, for e.g. LibreOffice (.odt) as well as MSWord (.docx)
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==Task 2: Prepare a marketing report for a product or a service==
+
==Task 2: Complete a marketing report==
  
 
===Performance indicators===
 
===Performance indicators===
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I can do the following:
 
I can do the following:
  
−
# Prepare a marketing report (approximately 2500 words) for a chosen product or service.
+
# Prepare a full marketing report for presentation to a company board of directors.
−
# Demonstrate that I can apply marketing concepts and processes to develop a rationale for an optimal marketing mix of a product or service, taking market segments, positioning and product life cycle into account. The marketing report should contain the following:
+
# Structure the new report to include these main sections:
−
# Prepare a professional report containing : Introduction, Description of the 4Ps, The product or service Marketing Mix, The product or service Segmentation, Targeting and Positioning Strategy, Conclusions and Recommendations.
+
*Title page
−
# Produce a bibliography using the APA reference style.
+
*Executive summary
 +
*Table of contents
 +
*Introduction
 +
*Marketing Mix
 +
**The 4Ps
 +
**Segmentation, Targeting and Positioning Strategy  
 +
**Conclusions and Recommendations
 +
*Marketing research and customer insights
 +
**Customer behaviour and motivation
 +
**Customer needs and preferences
 +
**Value propositions for a product life cycle
 +
**Conclusions and Recommendations
 +
*Product launch
 +
**Product branding and distribution
 +
**Promotion tools and tactics
 +
**Digital marketing
 +
**Conclusions and Recommendations
 +
*Bibliography
 +
 
  
 
===Evidence to demonstrate competency===
 
===Evidence to demonstrate competency===
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I have provided:
 
I have provided:
  
−
# Introduction stating the purpose and objective of the report (approximately 300 words).
+
# A report with a very professional appearance that will be acceptable for presentation to a board of directors or executive management of the business.
−
# Description of each of the 4Ps in relation to the product or service chosen (approximately 500 words).
+
# All sections of the report flow together and it reads like one report not a collection of 3 separate reports put together.
−
# Explanation how the 4Ps contribute to the marketing mix with clear justification supported with adequate references (approximately 400 words).
+
# A Report with clear structure, accurate grammar, spelling and APA referencing.  
−
# Outline of the strategy you think has been used in relation to segmentation, target market and positioning of the chosen product or service, including justification and explanations, supported with adequate references (approximately 800 words).
+
−
# Describe how well you believe the “marketing team” did with this product or service. Describe the pros and cons of the strategy and any improvements you would suggest (approximately 500 words).
+
−
# Bibliography and clear report presentation, accurate grammar and spelling. Correct implementation of the APA reference style.
+
  
 
(Please submit your assessment in open file formats, for e.g. LibreOffice (.odt) as well as MSWord (.docx)
 
(Please submit your assessment in open file formats, for e.g. LibreOffice (.odt) as well as MSWord (.docx)
 
).
 
).

Revision as of 14:06, 30 July 2019

Icon objectives line.svg
Assessable competency

Apply marketing concepts and processes to develop a product brand for the promotion of a product or service taking into account distribution channels, cost effective promotion tools and digital marketing. Design a marketing plan for a product or service and justify improvements to early drafts.

Note: We recommend you consider completing the assessments for PMKT101 and PMKT102 before completing this assessment for PMKT103. As an experienced marketing professional you may have the experience to prepare a full marketing plan and you are welcome to submit your assessment.



Download print version of Assessment description and rubrics for LiDA101 (pdf) (Comment.gif: PDF must be updated)

You must complete two tasks for this EduBit assessment:

Task 1 Using the same product that you selected for the previous assignments in Core foundations of successful marketing (PMKT101) and [ https://course.oeru.org/pmkt102/assessment/assessment-overview/ Market research and customer insights] (PMKT102), prepare a marketing research section which will be incorporated into Task 2. You can submit your reflection in a document file.
Task 2 Prepare a full marketing report for presentation to a company board of directors incorporating the assignments from PMKT101 and PMKT102 and Task 1 of PMKT103 into one report. Make any changes you feel necessary to unify the separate parts of Marketing mix (from PMKT101), Marketing research and consumer insights (from PMKT102) and Produce launch (Task 1 from PMKT103) into one cohesive report.

Consult the respective Principles of marketing/PMKT103/Assessment/PMKT103 Rubric before you complete the tasks.


Task 1:Prepare a “Product launch” section for a product

Performance indicators

I can do the following:

  1. I can design a marketing plan for a product or service applying marketing concepts and processes to develop a product brand for the promotion of a product or service taking into account distribution channels, cost effective promotion tools and digital marketing.
  2. The marketing plan will demonstrate my understanding and contain: Product branding and distribution channels, Leveraging promotion tools and tactics, The power of digital marketing, Conclusions and recommendations.
  3. Prepare a bibliography using the APA reference style.


Evidence to demonstrate competency

I have provided:

  1. A paragraph with a brief description of the purpose and objective of the section (approximately 300 words).
  2. Clear explanation and justification of proposed product branding, target market(s), distribution channels and the product life cycle (approximately 600 words).
  3. Analysis of the advantages and disadvantages of various marketing communications and promotion techniques, and the best distribution channels throughout the product life cycle (approximately 600 words).
  4. Explanation of the advantages and disadvantages of digital marketing approaches and tools selected throughout the product life cycle (approximately 600 words).
  5. Clear and relevant conclusions and actionable recommendations for the product and business (approximately 400 words).

(Please submit your assessment in open file formats, for e.g. LibreOffice (.odt) as well as MSWord (.docx) ).


Task 2: Complete a marketing report

Performance indicators

I can do the following:

  1. Prepare a full marketing report for presentation to a company board of directors.
  2. Structure the new report to include these main sections:
  • Title page
  • Executive summary
  • Table of contents
  • Introduction
  • Marketing Mix
    • The 4Ps
    • Segmentation, Targeting and Positioning Strategy
    • Conclusions and Recommendations
  • Marketing research and customer insights
    • Customer behaviour and motivation
    • Customer needs and preferences
    • Value propositions for a product life cycle
    • Conclusions and Recommendations
  • Product launch
    • Product branding and distribution
    • Promotion tools and tactics
    • Digital marketing
    • Conclusions and Recommendations
  • Bibliography


Evidence to demonstrate competency

I have provided:

  1. A report with a very professional appearance that will be acceptable for presentation to a board of directors or executive management of the business.
  2. All sections of the report flow together and it reads like one report not a collection of 3 separate reports put together.
  3. A Report with clear structure, accurate grammar, spelling and APA referencing.

(Please submit your assessment in open file formats, for e.g. LibreOffice (.odt) as well as MSWord (.docx) ).

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